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 The word corazón means “heart” when translated literally from Spanish, but like many Spanish words the cultural meaning is more complex. Corazón is an endearment used among family members and loved ones. Corazón de mi vida carries the message deeper. It means “You are the center of my life.” This concept is the focus of a new initiative to inform Latino families about the importance of placing their young children in child safety restraints.
Public information messages and outreach strategies to Latino families
utilize this concept, which is loosely translated as
“You are the center of my life and I
love you so much, that I will . . . . . .
put you in a car seat.”
. . . put you in the backseat.”
. . . wear my own seat belt.”
Corazón de mi vida is a new partnership between the National Highway Traffic Safety Administration (NHTSA) and the National Latino Children’s Institute. According to NHTSA, car crashes are the leading cause of death for Hispanics through the age of 44. What’s more, young Latinos drive half as many miles as their non-Hispanic white counterparts, but they are twice as likely to die in a traffic fatality. The biggest problem is lower seat belt and car safety seat use.*
*Insurance Institute for Highway Safety, Status Report, 1999
For a list of updated statistics, click here
Child Safety Seat Inspection Station Locator
Spanish speaking technicians available
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