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Partners
How we work together
The National Latino Children’s Institute seeks partnerships
with other organizations to optimize the opportunities for serving Latino
children. Well-defined partnerships result in winning results for the
partners and outstanding opportunities for Latino children. The following
criteria are the guidelines established by the Board
of Directors for the development of partnerships.
Let's start together
We need to be on the ground floor to build a successful Latino
strategy that complements a plan for the general population. Jumping in at
the last minute poses difficulties in developing culturally appropriate
responses, allocating resources, and reaching all of the stakeholders.
The focus is national
Projects undertaken by NLCI must have the broadest possible
reach for the Latino community. We are interested in reaching all of the
diverse segments of the Latino community, including countries of origin,
age groups, geographic areas, and socioeconomic status.
Our partnerships are serious business
We are interested in results. It is essential that our partners
express their commitment to Latino children beyond the life of the
proposed project. A permanent commitment usually includes a willingness to
incorporate diversity within the organization’s board, management,
staff, and clients.
Childhood is a long time
We believe a child’s well-being begins with good prenatal
care and continues until age 18.
Translation is not
enough
Materials for the Latino community must be developed with the
target audience in mind. The community’s value systems and cultural
traditions are intrinsic to the family’s thinking, and this must be
considered in developing any message. Words and phrases are unique to each
language and culture. Some things can’t be translated. In addition, a
product that aims to reach the Latino community must be developed in both
languages because many Latinos speak one language only. To be
cost-effective, the budget for both languages must be developed at
start-up. Finally, all products and programs must be tested in the
community before completion to ensure that they will be useful.
We know our distribution
networks
Reaching the Latino community is as diverse a process as the
population itself. Spanish-language radio may be effective in one case,
whereas community newspapers may be better in another. Traditional Latino
networks such as church groups, social clubs, community centers, and
promotora programs are ideal partners for disseminating information and
recruiting participants. Please let us guide the way resources are
allocated.
The community has the
last word
One of the reasons our projects are so successful is the
exceptional team of national advisers who participate in reviewing
materials, strategies, and campaign products. Representing numerous fields
of expertise, regional accents, countries of origin, and traditions, this
team tests our products throughout the country. Their recommendations are
helpful in identifying the reading levels, suitable language, and format
for each target group.
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